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Cans, Bottles, or Kegs — How to Choose the Right Craft Brewery Filling Machine for Your Packaging Strategy

Views: 0     Author: Site Editor     Publish Time: 2026-08-31      Origin: Site

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Cans, Bottles, or Kegs — How to Choose the Right Craft Brewery Filling Machine for Your Packaging Strategy

The Final Frontier of Brewing

You have spent weeks perfecting your recipe, hours monitoring fermentation, and days conditioning your beer. Now comes the moment that will determine whether all that work reaches your customers as intended — or falls short.

Packaging is where brewing ends and the brand experience begins. The container you choose protects beer from its two greatest enemies — oxygen and light — while communicating your brand identity to every customer. Getting the right filling machine directly impacts beer quality, shelf life, sales, and profitability.

The Canning Option

The craft beer industry has overwhelmingly shifted to cans. The can doesn't weigh much, boasts a high recycling rate, and does not entail any losses in quality. Aluminum took significant container share from glass among craft brewers.

For small to medium craft breweries, canning lines offer a clear path to scale. A 2-head automatic can filling and seaming machine can handle 800 to 1,000 cans per hour, making it the perfect solution for capacities ranging from 500L to 1200L. Larger operations can move up to 4,000 to 12,000 containers per hour with more advanced systems.

The Bottling Option

Bottles remain a viable option, particularly for certain beer styles and markets. They offer a traditional aesthetic and are perceived as premium for certain styles like Belgian ales and barleywines.

The disadvantages are significant: brown glass blocks most UV but not all, green and clear glass provide almost no protection; bottles are heavier and breakable; more expensive to ship; and crown caps allow more oxygen ingress than can seams.

For breweries that bottle, glass bottle and can filling lines cover a capacity range of 1,000 to 10,000 bottles or cans per hour — from flexible start-ups for small-scale breweries to high-volume production for commercial breweries.

The Kegging Option

Kegs offer the lowest oxygen exposure (when properly purged), the lowest packaging cost per serving, and are the best choice for draft-focused businesses.

Key considerations: limited to on-premise accounts; requires draft system infrastructure; heavy to handle; significant initial investment — approximately $100 to $150 per keg.

The Small Batch Reality

One of the most important trends in craft beer filling is the ability to handle small batches. Rittmayer Brewery, one of Germany's oldest family-owned breweries, now fills volumes as low as 15 hectoliters per beer type — which especially benefits small brewers and breweries offering many specialty beers. Short change-over times are paramount for operations that process small batches, a vast array of different beers, and many different container formats.

Making the Right Choice

The right filling machine depends on your business model. If you distribute beyond your taproom, cans are increasingly the standard. If you focus on local draft sales, kegs may be your primary need. Many successful breweries use a combination — kegs for draft accounts, cans for retail and off-premise sales.

Before you invest in a filling machine, ask yourself:

What percentage of my beer will be sold on-premise vs. off-premise?

What is my distribution radius — local, regional, or national?

What is my target annual production volume?

Do I have the space and capital for an in-house line?

Ready to package your beer with confidence? We offer complete filling line solutions — from manual canning systems to fully automated lines — tailored to your production volume and budget. Leave a message below with your target annual production, and we will recommend the optimal filling machine configuration for your brewery.

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